Well - life in PR seems to be treating me well. I'm loving it and it seems (I hope!) to suit me. The first thing I've learnt is that getting coverage is ACE! For lawyers, the only thing I can compare it to is winning a case, finishing a difficult transaction or wrapping up a long-winded estate. Its a wonderful feeling. When I see a carefully crafted press release become news, a perfectly honed piece of writing feature in a well-respected publication, or a nervous client's comments come to life in an article - its just BRILL!
What else have I learnt? Well, I don't have the FEAR anymore - that being the nail-chewing, middle of the night, OMG I'm going to get sued, then sacked, fear. I might get sued or sacked but, somehow, it doesn't seem so terrible. Don't get me wrong - things can be very stressful, its just a very different type of stressful.
Some things are not so new. My tools are still the written word and the English language. One thing I had rather taken for granted is my understanding of the way law firms, and other professional services organisations operate. This knowledge has been invaluable, particularly when dealing with super busy fee-earners. The words 'I understand, I used to do it' seem to resonate particularly well!
*Photograph courtesy of healingdream - http://bit.ly/blTDZ8